The development prospects of the German disposable e-cigarette market are not optimistic, and the market share is expected to continue to decline. According to the forecast of the Alliance for Smoke-Free Enjoyment (BfTG), disposable e-cigarettes will account for 40% of the legal e-cigarette market in Germany in 2022, but will drop to 15% by the end of 2024 and further to around 10% in 2025. . The main reason for this downward trend is that the batteries in disposable e-cigarettes are not rechargeable or easily replaceable, while multiple-use devices are more cost-effective and sustainable.
Market trends show that reusable e-cigarette devices are becoming increasingly popular. Many companies are actively promoting these devices because they are not only more advantageous to consumers in terms of price, but also more environmentally friendly. For example, Reymont Germany has been promoting its reusable system at the show and expects to expand its business next year. In addition, members of the e-cigarette trade association (VdeH) also said that professional shops are trying to guide customers to more sustainable systems with significant success.
Criticism from environmental groups and the waste disposal industry has also had an impact on the market prospects of disposable e-cigarettes. Environmental groups have criticized disposable e-cigarettes for wasting large amounts of raw materials and posing a fire risk if disposed of as regular garbage. As a result, many businesses and manufacturers are preparing for the upcoming ban on disposable e-cigarette sales that will take effect in 2027 and are turning to reusable devices.
