The current market situation of disposable e-cigarettes in the Netherlands is mainly reflected in the following aspects:
First, the Netherlands has imposed strict restrictions on the sale and advertising of disposable e-cigarettes. From January 1, 2024, the Netherlands stipulates that e-cigarettes can only have tobacco flavors to reduce their appeal to teenagers. Despite this regulation, flavored e-cigarettes are still popular on the black market, especially sweet e-cigarettes, and teenagers are their main consumer group.
Second, the Netherlands' regulatory policy on e-cigarettes is also changing. For example, the Netherlands Food and Commodity Administration admits that although flavored e-cigarettes have been banned from sale in formal channels, they are still sold secretly in some tobacco shops and convenience stores. The existence of this underground market shows that regulatory measures face challenges in actual implementation.
In addition, the overall trend of the global e-cigarette market also has an impact on the Dutch market. In October 2024, global e-cigarette exports increased by 2.4% year-on-year, among which cartridge-changing and open products performed better than disposable products. This trend is also reflected in the Dutch market. Although the specific data is not mentioned, it can be inferred that the market share of disposable e-cigarettes may be affected to a certain extent.
Finally, from a global market perspective, disposable e-cigarettes do not perform as well as cartridge-type and open-type products. This may be because disposable e-cigarettes have a higher cost of use and the user experience is not as flexible as cartridge-type products. This trend also reflects the change in consumer preferences for e-cigarette products.
